The Cornerstones of the Shepard Academy
Task: Imagine that each of your classmates has $500 that they must donate to charity, but they can only
donate their money to one charity. Your objective for this assignment is to persuade your fellow
classmates to donate to the charity you are supporting.
Select and research a charity or organization then develop a persuasive essay following Monroe's Motivated Sequence, citing the sources of information in your speech and submitting a Works Cited page. Deliver a 5-7 minute speech from a delivery outline.
Selecting Your Topic
Research and select one charitable organization that you strongly feel people should support.
Don't go for the obvious - do some research. Look for local, state, national, and international groups. Start with a cause you care about and see what charitable organizations support that cause.
Once you have selected your organization and are able to explain briefly the general cause it supports, follow the instructions included in the labeled Haiku dropbox so that no other student in the class may write/speak on that organization.
Don't go for the obvious - do some research. Look for local, state, national, and international groups. Start with a cause you care about and see what charitable organizations support that cause.
Once you have selected your organization and are able to explain briefly the general cause it supports, follow the instructions included in the labeled Haiku dropbox so that no other student in the class may write/speak on that organization.
Researching Your Topic
You will need to conduct research in order to provide necessary evidence to support your NEED and SATISFACTION steps. You may use evidence for other steps as well.
Sources may come from print sources, .edu, .org, and .gov sites. You may not use wikipedia.org or any .com sources without instructor approval. If you have a .com site that you think is credible, please have me take a look at it. Remember that databases can be valuable resources. For your convenience, I've provided the links we've used before.
You will need a minimum of three sources cited in the text of your essay and listed on a works cited page.
Sources may come from print sources, .edu, .org, and .gov sites. You may not use wikipedia.org or any .com sources without instructor approval. If you have a .com site that you think is credible, please have me take a look at it. Remember that databases can be valuable resources. For your convenience, I've provided the links we've used before.
You will need a minimum of three sources cited in the text of your essay and listed on a works cited page.
Knowing Your Sources - Creating an Annotated Bibliography
A bibliography is a list of sources (books, journals, websites, periodicals, interviews, etc.) one has used for researching a topic. A bibliography usually just includes the bibliographic information (i.e., the author, title, publisher, etc.).
A bibliography differs from a works cited page in that a bibliography lists all sources considered during the research process, while a works cited page lists only those sources cited in the actual paper.
An annotation is a summary and/or evaluation. Therefore, an annotated bibliography includes a summary and/or evaluation of each of the sources.
The sources you use to compile this bibliography will be the research materials you will use to write your persuasive essay/speech . This bibliography must contain a minimum of 3 sources. Sources may come from print sources, .edu, .org, and .gov sites. You may not use wikipedia.org or any .com sources without instructor approval. If you have a .com site that you think is credible, please have me take a look at it. The annotated bibliography is worth 30 points and will count as part of your Debate and AP Lang/Comp grade.
Each source has a bibliographic entry following current MLA Style and an annotation which does all of the following:
A bibliography differs from a works cited page in that a bibliography lists all sources considered during the research process, while a works cited page lists only those sources cited in the actual paper.
An annotation is a summary and/or evaluation. Therefore, an annotated bibliography includes a summary and/or evaluation of each of the sources.
The sources you use to compile this bibliography will be the research materials you will use to write your persuasive essay/speech . This bibliography must contain a minimum of 3 sources. Sources may come from print sources, .edu, .org, and .gov sites. You may not use wikipedia.org or any .com sources without instructor approval. If you have a .com site that you think is credible, please have me take a look at it. The annotated bibliography is worth 30 points and will count as part of your Debate and AP Lang/Comp grade.
Each source has a bibliographic entry following current MLA Style and an annotation which does all of the following:
- Summarize: What is the point of this source? What topics are covered? If someone asked what this source is about, what would you say?
- Assess: After summarizing a source, evaluate it. Who or what is the source of the information? Is the information reliable? Is this source biased or objective? What qualifies this source as an expert on the topic?
- Reflect: Once you've summarized and assessed a source, ask how it fits into your research. Was this source helpful to you? Where will it fit into your argument - Attention step, Need step, Satisfaction step, or Visualization step?
Sample Annotated Bibliography
Organizing Your Speech Using Monroe's Motivated Sequence
We used Monroe's Motivated Sequence to develop effective infomercials as a warm-up for our persuasive essays and speeches. To review, Monroe's Motivated Sequence seeks to persuade the audience through a series of five steps: Attention, Need, Satisfaction, Visualization, and Action.
In a persuasive speech the steps are the same, but they appear a bit differently than they did in the infomercials. Study the Sample Outline and Sample Speech.
In a persuasive speech the steps are the same, but they appear a bit differently than they did in the infomercials. Study the Sample Outline and Sample Speech.
Sample Outline
Charity:
General Purpose:
Specific Purpose:
I. Introduction /The Attention Step: This is the equivalent to the introduction section of an informative speech. You open with a
question (preferably rhetorical), a quote from someone famous or respected, a story (preferably true), or a startling statistic. You
would then give your audience a reason to listen, and preview your speech.
A. Attention-getter
B. Tie to the audience
C. Thesis and preview
II. The Need Step: You need to clearly show that the cause exists in society. The cause also needs to be stated in negative terms
and credible evidence used to demonstrate that this is a real issue. Students frequently skimp on this step because they
mistakenly believe the audience members are as aware of the issue as they are. Don’t make this mistake. Your audience is
probably much less aware of the issue than you are.
III. The Satisfaction Step: So, now that you’ve established that there is a problem, the next thing you do is introduce the
organization and what it is doing to address the issue. You will need to have thoroughly researched your charity to be able to
persuade your audience of the worthiness of your charity.
IV. The Visualization Step: In this step, you need to create a visual image of your audience taking action. There are two ways to
do this: show your audience members how great the world is because of the charity's work, or show them how terrible the world
will be without it, or both. Consider using testimonials from people who have been impacted by the charity. You have appealed to
your audience’s logical side by using statistics and number in the previous steps, now you can appeal to their emotions and
desires.
V. Conclusion / The Action Step: This would be similar to the conclusion portion of an informative speech. You signal the end of
your speech, you recap the need, the satisfaction, and the visualization steps, and then you ask them to take action. It may feel
weird, but tell them exactly what you want them to do now.
A. Brake light / Transition
B. Summary
C. Tie back to audience
D. Call to Action
[Begin Works Cited page on the next page of the document]
Sample Speech
Topic: Ovar-Coming Together
General Purpose: To persuade
Specific Purpose: After listening to my speech, my audience will be able to explain the serious issue of ovarian cancer and what Ovar-Coming Together is doing to reduce the number of women who die from the disease. My audience will donate their money to my cause.
I. Introduction [Attention]
A. We all know about breast cancer, lung cancer, various blood cancers like leukemia.
B. But did you know that there is a kind of cancer that
1. Can strike at any age? (“Ovarian Cancer Facts”)
2. Has no test to screen for it routinely? (“Ovarian Cancer Facts”)
3. And has symptoms that are hard to pinpoint and often diagnosed as other illnesses.? (“Ovarian Cancer Facts”)
II. Need
A. Ovarian cancer is the 4th most common form of cancer for women and (“Cancer Missed 20 Times”) is one
of the deadliest forms of cancer.
1. 1 out of every 7 women will be diagnosed in her lifetime (“Cancer Missed 20 Times”).
2. The National Cancer Institute estimates that in 2010, approximately 21,880 American women were diagnosed with ovarian
cancer. (“Ovarian Cancer”)
3. and 13,850 women died from this disease. (“Ovarian Cancer”)
B. One of the reasons this disease is so deadly is because it is very difficult to detect.
1. According to the National Cancer Institute, approximately 63% of women are diagnosed in Stage 3.
2. Of these women, only about 27% will live for more than 5 years after they are diagnosed. (“SEER Stat Fact Sheet”)
C. The disease is difficult to detect for a couple of reasons.
1. There is no test that screens for ovarian cancer.
a. Pap smears, or pelvic exams, screen for cervical cancer, not ovarian cancer. (“What You Need To Know”)
2. Symptoms of ovarian cancer do not seem like they are serious enough to worry about. Ovarian Cancer Awareness list
some of the symptoms as women experiencing:
a. bloating (“About Ovarian Cancer”)
b. having to go to the bathroom more often (“About Ovarian Cancer”)
c. nausea, indigestion, gas, constipation or diarrhea (“About Ovarian Cancer”)
d. feeling full quickly after eating (“About Ovarian Cancer”)
e. abdominal pain or discomfort (“About Ovarian Cancer”)
f. back pain (“About Ovarian Cancer”)
g. shortness of breath (“About Ovarian Cancer”)
h. fatigue (“About Ovarian Cancer”)
3. Ovar’Coming Together, Indiana’s Ovarian Cancer resource organization, says that these symptoms persist for more than 2
or 3, and generally women have the sense that something “is just not right” with their body. (“Symptoms of Ovarian
Cancer”)
4. The symptoms are subtle changes from what is normal for them. (“Symptoms of Ovarian Cancer”)
D. But 1 in 72 women will be diagnosed with ovarian cancer in her lifetime. (“SEER Stat Fact Sheet”)
1. Only 15% of women will be diagnosed in Stage 1, the only stage with a 5-year survival rate of more than 90%. (“SEER Stat
Fact Sheet”)
2. And only 16% of women will be diagnosed in Stage 2. (“SEER Stat Fact Sheet”)
3. Only just over 70% of these women survive for more than 5-years after being diagnosed. (“SEER Stat Fact Sheet”)
4. That leaves 70% of the women who are diagnosed with about a 25% chance of living more than 5 years after diagnosis.
(“SEER Stat Fact Sheet”)
5.Essentially, this disease is a death sentence for the majority of women who are diagnosed. (“SEER Stat Fact Sheet”)
Transition: But there is an organization, here in Indiana dedicated to giving women a better chance of beating
this disease.
III. Satisfaction
A. Ovar’Coming Together was started in 1995 by 3 women who were diagnosed with Ovarian Cancer. (Ovariancancerin.org)
B. The organization is dedicated to improving the lives of women diagnosed with the disease and (Ovariancancerin.org)
1. One way the organization directly impacts the lives of women diagnosed with ovarian cancer is through Project HOPE,
which stands for “Helping Ovarian Patients Endure.” (Ovariancancerin.org)
2. This project consists of supplying each and every woman diagnosed with the disease with a packet containing all the
necessary information she will need to combat this disease, and find necessary support to help her and her family cope.
(Ovariancancerin.org)
C. Ovar’Coming together is also dedicated to decreasing the number of women who die from this disease. (Ovariancancerin.org)
1. Their main strategies for reducing the number of women who die from this disease are
a. Creating awareness through education. (Ovariancancerin.org)
b. Funding research for detection and a cure through donations and charity events. (Ovariancancerin.org)
i. One of the charity events last year was the 2010 Run/Walk that was held on September 25th in downtown
Indianapolis. (Ovariancancerin.org)
ii. The event consisted of a 4-mile run, 3-mile walk, or 1-mile family walk, and had other activities as well. (“Run, Walk,
or Jazzercize”)
iii. Over 1500 people participated, a record for this event. (Ovariancancerin.org)
iv. The event raised $65,000. (Ovariancancerin.org)
2. Coming up on May 5 is the Bag Event. (Ovariancancerin.org)
a. Last year, this event raised over $30,000. (Ovariancancerin.org)
b. The event is a charity dinner where more than 300 new designer bags are auctioned off to attendees.
(Ovariancancerin.org)
Transition: There is no question that Ovar’Coming Together is making strides to decrease the number of
women who die each year by increasing awareness of the disease and raising funds for cancer research. But
fewer people recognize this cancer as a significant threat, the way that breast cancer and other cancers have
been recognized.
IV. Visualization
A. Imagine what it would be like for you, your mother, or your sister. After experiencing months of stomach aches and nausea,
after trip after trip to the doctor and your doctor dismisses your symptoms as irritable bowel syndrome. When visiting a hospital
after being dissatisfied with your own doctor’s conclusion and experiencing excruciating pain, a resident physician, just
completing her licensing, asks to examine you only to find a mass so large in your abdomen that it won’t even fit on an
ultrasound screen. (“Cancer missed 20 times”)
B. For Sue Edwards, a 39year-old mother of two, this was her reality. She was sent for immediate surgery when the doctor
confirmed that the mass was inflamed and was likely burst. The surgery was risky and she didn’t even have time to race home
to see her children beforehand; she was terrified she was going to die on the operating table. The surgery took 4 hours to
remove a tumor the size of a rugby ball that was very difficult to separate from her internal organs. She spent the next 7 days
in the hospital, 2 of them in intensive care before being released and starting chemotherapy. (“Cancer missed 20 times”)
C. For the rest of her life, Sue, like every other ovarian cancer survivor will live in constant threat of the disease for the
remainder of her life because there is no such thing as remission for this type of cancer. (Ovariancancerin.org)
D. If Sue and her doctor were more aware of the disease, could it have been diagnosed before the rugby- ball tumor? If there
were sufficient research funding to develop an effective screening method, could all of this have been avoided?
V. Conclusion [Action Step]
A. The truth is that we won’t know the answer to those questions until we have the funding to develop a screening method and
people, women and men, are aware of this horrible disease and its symptoms.
B. Ovar’Coming Together is working to make that happen.
C. Join us in our fight against ovarian cancer. There are several ways to join us in this battle.
a. Attend the 2011 Bag Event on May 6th. You can register on our website or (Ovariancancerin.org)
b. You can make a donation if you are unable to attend. (Ovariancancerin.org)
D. Donations are always welcome and are always tax- deductible. (Ovariancancerin.org)
E. If you are unable to make a donation and simply want to lend a hand, then volunteer for Ovar’Coming Together.
a. We are always looking volunteers to help us plan special events, like the Bag Event. (Ovariancancerin.org)
b. We are also looking for volunteers to speak about ovarian cancer at various events, to work at the Ovar’Coming Together
booth at health fairs, to work at events like the Run/Walk. (Ovariancancerin.org)
F. You can make donations or find information to get involved as a volunteer by visiting our website at
http://ovariancancerin.org/
G. Ovarian cancer has been a silent killer. Together, we can have a voice to save the lives of our mothers, grandmothers,
sisters, and even ourselves.
General Purpose: To persuade
Specific Purpose: After listening to my speech, my audience will be able to explain the serious issue of ovarian cancer and what Ovar-Coming Together is doing to reduce the number of women who die from the disease. My audience will donate their money to my cause.
I. Introduction [Attention]
A. We all know about breast cancer, lung cancer, various blood cancers like leukemia.
B. But did you know that there is a kind of cancer that
1. Can strike at any age? (“Ovarian Cancer Facts”)
2. Has no test to screen for it routinely? (“Ovarian Cancer Facts”)
3. And has symptoms that are hard to pinpoint and often diagnosed as other illnesses.? (“Ovarian Cancer Facts”)
II. Need
A. Ovarian cancer is the 4th most common form of cancer for women and (“Cancer Missed 20 Times”) is one
of the deadliest forms of cancer.
1. 1 out of every 7 women will be diagnosed in her lifetime (“Cancer Missed 20 Times”).
2. The National Cancer Institute estimates that in 2010, approximately 21,880 American women were diagnosed with ovarian
cancer. (“Ovarian Cancer”)
3. and 13,850 women died from this disease. (“Ovarian Cancer”)
B. One of the reasons this disease is so deadly is because it is very difficult to detect.
1. According to the National Cancer Institute, approximately 63% of women are diagnosed in Stage 3.
2. Of these women, only about 27% will live for more than 5 years after they are diagnosed. (“SEER Stat Fact Sheet”)
C. The disease is difficult to detect for a couple of reasons.
1. There is no test that screens for ovarian cancer.
a. Pap smears, or pelvic exams, screen for cervical cancer, not ovarian cancer. (“What You Need To Know”)
2. Symptoms of ovarian cancer do not seem like they are serious enough to worry about. Ovarian Cancer Awareness list
some of the symptoms as women experiencing:
a. bloating (“About Ovarian Cancer”)
b. having to go to the bathroom more often (“About Ovarian Cancer”)
c. nausea, indigestion, gas, constipation or diarrhea (“About Ovarian Cancer”)
d. feeling full quickly after eating (“About Ovarian Cancer”)
e. abdominal pain or discomfort (“About Ovarian Cancer”)
f. back pain (“About Ovarian Cancer”)
g. shortness of breath (“About Ovarian Cancer”)
h. fatigue (“About Ovarian Cancer”)
3. Ovar’Coming Together, Indiana’s Ovarian Cancer resource organization, says that these symptoms persist for more than 2
or 3, and generally women have the sense that something “is just not right” with their body. (“Symptoms of Ovarian
Cancer”)
4. The symptoms are subtle changes from what is normal for them. (“Symptoms of Ovarian Cancer”)
D. But 1 in 72 women will be diagnosed with ovarian cancer in her lifetime. (“SEER Stat Fact Sheet”)
1. Only 15% of women will be diagnosed in Stage 1, the only stage with a 5-year survival rate of more than 90%. (“SEER Stat
Fact Sheet”)
2. And only 16% of women will be diagnosed in Stage 2. (“SEER Stat Fact Sheet”)
3. Only just over 70% of these women survive for more than 5-years after being diagnosed. (“SEER Stat Fact Sheet”)
4. That leaves 70% of the women who are diagnosed with about a 25% chance of living more than 5 years after diagnosis.
(“SEER Stat Fact Sheet”)
5.Essentially, this disease is a death sentence for the majority of women who are diagnosed. (“SEER Stat Fact Sheet”)
Transition: But there is an organization, here in Indiana dedicated to giving women a better chance of beating
this disease.
III. Satisfaction
A. Ovar’Coming Together was started in 1995 by 3 women who were diagnosed with Ovarian Cancer. (Ovariancancerin.org)
B. The organization is dedicated to improving the lives of women diagnosed with the disease and (Ovariancancerin.org)
1. One way the organization directly impacts the lives of women diagnosed with ovarian cancer is through Project HOPE,
which stands for “Helping Ovarian Patients Endure.” (Ovariancancerin.org)
2. This project consists of supplying each and every woman diagnosed with the disease with a packet containing all the
necessary information she will need to combat this disease, and find necessary support to help her and her family cope.
(Ovariancancerin.org)
C. Ovar’Coming together is also dedicated to decreasing the number of women who die from this disease. (Ovariancancerin.org)
1. Their main strategies for reducing the number of women who die from this disease are
a. Creating awareness through education. (Ovariancancerin.org)
b. Funding research for detection and a cure through donations and charity events. (Ovariancancerin.org)
i. One of the charity events last year was the 2010 Run/Walk that was held on September 25th in downtown
Indianapolis. (Ovariancancerin.org)
ii. The event consisted of a 4-mile run, 3-mile walk, or 1-mile family walk, and had other activities as well. (“Run, Walk,
or Jazzercize”)
iii. Over 1500 people participated, a record for this event. (Ovariancancerin.org)
iv. The event raised $65,000. (Ovariancancerin.org)
2. Coming up on May 5 is the Bag Event. (Ovariancancerin.org)
a. Last year, this event raised over $30,000. (Ovariancancerin.org)
b. The event is a charity dinner where more than 300 new designer bags are auctioned off to attendees.
(Ovariancancerin.org)
Transition: There is no question that Ovar’Coming Together is making strides to decrease the number of
women who die each year by increasing awareness of the disease and raising funds for cancer research. But
fewer people recognize this cancer as a significant threat, the way that breast cancer and other cancers have
been recognized.
IV. Visualization
A. Imagine what it would be like for you, your mother, or your sister. After experiencing months of stomach aches and nausea,
after trip after trip to the doctor and your doctor dismisses your symptoms as irritable bowel syndrome. When visiting a hospital
after being dissatisfied with your own doctor’s conclusion and experiencing excruciating pain, a resident physician, just
completing her licensing, asks to examine you only to find a mass so large in your abdomen that it won’t even fit on an
ultrasound screen. (“Cancer missed 20 times”)
B. For Sue Edwards, a 39year-old mother of two, this was her reality. She was sent for immediate surgery when the doctor
confirmed that the mass was inflamed and was likely burst. The surgery was risky and she didn’t even have time to race home
to see her children beforehand; she was terrified she was going to die on the operating table. The surgery took 4 hours to
remove a tumor the size of a rugby ball that was very difficult to separate from her internal organs. She spent the next 7 days
in the hospital, 2 of them in intensive care before being released and starting chemotherapy. (“Cancer missed 20 times”)
C. For the rest of her life, Sue, like every other ovarian cancer survivor will live in constant threat of the disease for the
remainder of her life because there is no such thing as remission for this type of cancer. (Ovariancancerin.org)
D. If Sue and her doctor were more aware of the disease, could it have been diagnosed before the rugby- ball tumor? If there
were sufficient research funding to develop an effective screening method, could all of this have been avoided?
V. Conclusion [Action Step]
A. The truth is that we won’t know the answer to those questions until we have the funding to develop a screening method and
people, women and men, are aware of this horrible disease and its symptoms.
B. Ovar’Coming Together is working to make that happen.
C. Join us in our fight against ovarian cancer. There are several ways to join us in this battle.
a. Attend the 2011 Bag Event on May 6th. You can register on our website or (Ovariancancerin.org)
b. You can make a donation if you are unable to attend. (Ovariancancerin.org)
D. Donations are always welcome and are always tax- deductible. (Ovariancancerin.org)
E. If you are unable to make a donation and simply want to lend a hand, then volunteer for Ovar’Coming Together.
a. We are always looking volunteers to help us plan special events, like the Bag Event. (Ovariancancerin.org)
b. We are also looking for volunteers to speak about ovarian cancer at various events, to work at the Ovar’Coming Together
booth at health fairs, to work at events like the Run/Walk. (Ovariancancerin.org)
F. You can make donations or find information to get involved as a volunteer by visiting our website at
http://ovariancancerin.org/
G. Ovarian cancer has been a silent killer. Together, we can have a voice to save the lives of our mothers, grandmothers,
sisters, and even ourselves.
Creating a Delivery Outlilne
Speaker Support
To help your audience identify with your charity or organization, include a slide show of no more than five slides, one of which shows the logo or name of your group. You may choose to display the logo slide at the beginning [Attention Step] or wait until the Satisfaction step. The other slides should support the other steps in Monroe's Motivated Sequence [Attention, Need, Satisfaction, Visualization, Action].
Create or upload your slideshow to Google Drive or Dropbox, so that you can access it easily from the desktop computer.
Create or upload your slideshow to Google Drive or Dropbox, so that you can access it easily from the desktop computer.