Task: Working alone, with a partner, or group of three, create a 3-4 minute live infomercial presentation
which uses Monroe's Motivated Sequence (MMS). Submit an individual, written analysis in which you
identify and discuss each step in the sequence included in the infomercial.
The Cornerstones of the Shepard Academy
Monroe's Motivated Sequence
Monroe’s Motivated Sequence (MMS) is an organizational pattern used to develop a sense of want or need in the audience, satisfy that want or need, and help the audience get enthused about the advantages of that solution. Nearly every infomercial uses Monroe’s Motivated Sequence.
Monroe's Motivated Sequence - The Five Steps
STEPAttention
Need Satisfaction Visualization Action |
FUNCTIONto get audience to listen
to get audience to feel a need or want to tell audience how to fill need or want to get audience to see benefits of solution to get audience to take action |
IDEAL AUDIENCE RESPONSE"I want to hear what you have to say"
"I agree. I have that need/want" "I see your solution will work" "This is a great idea" "I want it" |
Monroe's Motivated Sequence1. Attention: Gain the attention of the audience.
2. Need: Make the audience feel a need for change. 3. Satisfaction: Satisfy the sense of need by providing a solution to the problem 4. Visualization: Intensify desire for the solution by visualizing its benefits. 5. Action: Urge the audience to take action in support of the solution. |
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Monroe's Motivated Sequence1. Attention: Gain the attention of the audience.
2. Need: Make the audience feel a need for change. 3. Satisfaction: Satisfy the sense of need by providing a solution to the problem 4. Visualization: Intensify desire for the solution by visualizing its benefits. 5. Action: Urge the audience to take action in support of the solution. |
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